Users Buy Outcomes, Not Features 🎯

Your users aren’t just personas — they’re people trying to get something done.

You don’t take a taxi because you love the ride.
You take it to get somewhere: fast, safe, and on time.

🚀 The Real Value

In the same way, users don’t buy features — they buy outcomes.

#JTBD shifts focus from who the customer is to what they need.

✅ Breaking It Down

  • Users don’t want dark mode → They want eye comfort at night
  • Users don’t need faster checkout → They want less friction while buying
  • Users don’t ask for notifications → They want timely reminders to act

💡 Closing Thought

Great PMs solve the need, not just the request.